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Deliverable 01 · The Website

The Website. Split-tested.

Custom, mobile-first, conversion-led — and built TWICE. Two variants, 50/50 traffic split, real Mzansi behaviour tracked 1–3 months, then merged into one super-page. Not a template. Not a brochure. Not a vibe.

★ Market value · bundled in the R5,995 system
R12,000

Included in your YohWeb bundle. Premium multi-page site + a split-tested landing page. Not sold separately — this is one of 8 deliverables in the system.

The Split-Test & Merge Method

We don't guess what works. We test it.

Most agencies build one site and hope. We build two, split the traffic 50/50, watch real Mzansi customers for 1–3 months, then merge the winner. Lekker science, no magic.

Two real variants, not A/B-lite

We design and ship TWO complete landing pages. Different hero, headline, layout, CTA. Both live, both load, both convert. Real split, not a button-colour tweak — those don't count, no matter what your cousin the 'digital marketer' says.

True 50/50 traffic split

Every visitor randomly routed to Variant A or B. We track who saw what, what they clicked, how far they scrolled, when they bounced. No surveys, no opinions, no vibes — just truth.

1–3 months of real behaviour

Heatmaps, session recordings, form analytics, scroll depth, click maps. We watch real Mzansi customers use your site — not a focus group of 6 strangers.

Merge the winner into one super-page

Winning headline from A, winning CTA from B, winning hero from A — smashed together into one Frankenstein-best-version. (The good kind of Frankenstein — gorgeous and high-converting.) Then we start the next test.

How the split-test looks

Two variants. One winner. Forever loop.

Here's what your traffic sees, what we measure, and what we ship after the merge. Sharp sharp.

AVariant A
Get Quote →

Bold hero. Big CTA. Direct ask.

42%
conversion

Merge winner

Best headline + best CTA + best hero

+30–50% leads

Same traffic. Same spend.

BVariant B
★★★★★
Book Now →

Story-led. Social proof first.

58%
conversion

Variant B wins on conversion — but Variant A's headline pulled better. So we merge: A's headline + B's social proof + B's CTA. Then we test that against a new challenger. Forever. The loop never gets bored.

What's included · no extra surprises

Nine things every YohWeb site ships with.

No “add-on” surprises. Every YohWeb build — including both split-test variants — ships with all of this. Lekker, right?

Mobile-first, always

80% of Mzansi browses on a phone — often during load-shedding. We design for the R2,000 Android first, then scale up. Lekker on every screen.

Loads in under 2 seconds

Slow sites kill leads deader than a Joburg pothole. We tune every image, lazy-load, and edge-host at Teraco. Stage 6? Your site stays up.

SEO + AEO + GEO baked in

Title tags, meta, schema, sitemap, semantic HTML — plus Answer Engine + Generative Engine optimization so Siri, Alexa, and ChatGPT all cite you too. Future-proof, not just present-proof.

POPIA-compliant forms

Cookie banners, consent logs, encrypted submissions. Your leads' data is locked down the way the law demands. Audit-ready, always.

Bespoke design

No templates, no themeForest lookalikes. Every pixel is designed for your brand, your customers, your hustle. Not someone else's.

Copywriting included

Don't know what to write? We do. Our copywriter turns your rambling WhatsApp voice notes into words that sell.

Real SA photography

Stock photos of suits shaking hands? Nah boet. We source authentic Mzansi imagery — or shoot your actual premises.

Conversion-engineered

Every button, headline, and form is built to make visitors call, WhatsApp, or book. Not just to look pretty on Instagram.

Clean, owned code

No proprietary lock-in. The code is yours. Move hosts, hire another dev — you're free as a bird. We're confident you'll stay because we're good, not because we trapped you.

The split-test timeline

3–7 days. Then 1–3 months. Then forever.

Initial build is fast. The split-test needs real traffic data — usually 1–3 months (no point guessing). Then the optimization loop runs monthly, forever. That's what your R495/mo covers — sharp sharp.

Step 01

Build both variants

Days 1–6. We design and ship your main site PLUS two landing-page variants. Variant A: bold hero, big CTA. Variant B: story-led, social-proof first. Two real pages, slugging it out like a Soweto derby.

Step 02

Split traffic 50/50

Week 2. Both variants live. Real visitors randomly routed. Tracking wired: heatmaps, recordings, form analytics, scroll depth, conversion funnels.

Step 03

Track for 1–3 months

Months 1–3. We watch what real Mzansi customers actually do. Which headline pulls. Which CTA converts. Which hero makes them bounce. Data, not opinion — and definitely not vibes.

Step 04

Merge the winner

Month 2 or 3. We take the best bits of A and B, smash them into one super-page, ship it. Then start the next test. Loop runs forever — that's the secret sauce.

What you get

Every YohWeb site ships with all of this.

No “add-on” surprises. No “that's extra.” Just one sharp price, one complete site — plus the split-test variants. Lekker.

  • Custom, bespoke design — no templates
  • Two split-test variants of your landing page — 50/50 tracked
  • Mobile-first responsive layout (tested on R2,000 Androids)
  • Fast load time — under 2 seconds on 4G
  • POPIA-compliant contact + lead forms
  • WhatsApp click-to-chat button + sticky mobile bar
  • Google Analytics + Tag Manager wired up
  • Heatmaps + session recordings + scroll tracking
  • Basic SEO + AEO + GEO — title, meta, schema, sitemap
  • Free SSL certificate + HTTPS
  • Daily off-site backups (30-day retention)
  • Monthly split-test merge + content refresh
  • 1 hour of edits every month (rolls over)
  • 100% ownership — domain, hosting, code, content
30–50%
more leads from same traffic
2s
average load time on 4G
80%
of Mzansi browses on mobile
213+
split-tested sites shipped
★ R12,000 value
The Website · R12,000 value

Bundled in the system — not sold separately.

1 of 8 deliverables · R42,000 total bundle value
from
R5,995
once + R495/mo · includes all 8 deliverables
  • Premium multi-page website + landing page
  • Two split-test variants · 50/50 traffic split
  • 1–3 month real-behaviour tracking
  • Monthly merge of winning elements
  • Custom CRM + AI chatbot + booking system
  • SEO + AEO + GEO + Google Business setup

★ 14-day money-back · No long contracts · Cancel anytime

FAQ

Questions, answered.

Real questions from real SA hustlers about split-testing. If yours isn't here, just WhatsApp us.

We build two versions of your landing page. Half your visitors see version A, half see B. We watch what real Mzansi customers click, scroll, and bounce on for 1–3 months. Then we merge the best bits of both into one super-page. And start the next test. Forever. Result: 30–50% more leads from the same traffic. Sharp sharp.

Your split-tested site is 3–7 days away

Stop guessing.
Start testing.

Free 15-min WhatsApp chat. We'll audit your current site, show you what to split-test first, and explain the bundle price. No pressure, no “sign here today.” Sharp.

3–7 day launch
14-day refund
Real tracking
Mzansi built