Split. Test. Merge. Optimize forever.
No 3-month agency waits. No 47-page proposals. No "I'll revert by COB" followed by three weeks of radio silence. Just a sharp South African method that gets your site selling — and keeps getting sharper every month, like a Bok forward who refuses to retire.
Two variants. 50/50 traffic. Winner merges in.
Your website is leaking leads like Eskom leaks power during Stage 6. We build two live variants, split your traffic 50/50, track real clicks for 1–3 months, then merge the winner. Then we do it again — like a braai master turning the wors, forever chasing perfection. Ayoba level data-driven.
Same old headline
What you've always said
New sharper angle
What your customers actually click
Winning headline + winning CTA + winning layout = +34% CTR
Then we split-test it again next month. Lekker compounding gains.
Total: 3–7 days from howzit to live split-test. Then 1–3 months of data, then the merge. Faster than a Sixty60 delivery in peak Durban July traffic. 🛵
Watch the boerie cook as we split-test.
Raw on Day 0 → medium on Day 30 → done when the merge ships. When the braai's ready, your merged site is live. That's the Mzansiway — we don't trust a process we can't see on a braai.
Variants live — braai fired up
Split-test cooking — braai sizzling
Winner emerging — boerie nearly ready
Merged site live — braai complete, eat!
Six steps, every detail.
The full Split-Test & Merge journey — what we do, what you provide, what we handle. Click any card to expand the deliverables. No ‘scope creep’, no ‘that’s extra’ surprises.
Discovery
Quick WhatsApp or call — we learn your business, your offer, your ideal customer. No corporate nonsense, no 'kindly find attached our discovery questionnaire (47 pages)'. We figure out what your customers actually type into Google and which 2 headline angles we'll split-test first.
Build
We build TWO live variants of your homepage + landing page — same brand, different angle. Plus the full stack: custom CRM, AI chatbot, booking system, SEO/AEO/GEO. Both variants launch ready to receive real traffic within 3–7 days.
Split Test
Traffic splits 50/50 between Variant A and Variant B. We track CTR, conversions, scroll depth, lead capture, chatbot engagement — for 1 to 3 months. Real visitors. Real clicks. Real behaviour. We don't guess — we let your customers decide.
Merge
Once we have a clear winner (usually 30–90 days in), we merge the best elements of both variants into one optimised site. Winning headline. Winning CTA. Winning layout. The merge is like magic — your site suddenly feels right, because data picked every element.
Connect
Everything plugs into the merged site at full power — CRM pipeline, WhatsApp follow-up sequences, review request automation, lead scoring, AI monthly report. Your site becomes a full website employee, not a brochure. Leads land in your inbox + WhatsApp within 90 seconds — faster than a Sixty60 courier in peak traffic.
Optimise
Now we split-test the merged site against a new variant. Forever. Every month we ship one experiment — headline, CTA, layout, form, chatbot script. Winners merge. Losers get archived. Your site gets sharper every month, like a Bok forward who never stops training, or a Jozi taxi driver who never stops hooting. 30–50% more leads, compounding.
What happens after launch.
Launching is the start, not the finish. Your R495/mo keeps your site getting sharper every month — quietly, in the background, while you run your hustle. Like a car guard who actually guards your car.
Monthly Optimization
Every month we ship one new variant — headline, CTA, layout, form, chatbot script. Winners merge, losers get archived. Your site gets sharper forever.
Analytics Review
Full analytics dashboard — CTR, leads, conversions, scroll depth, chatbot transcripts. Monthly review call so you know exactly what's working.
Change Requests
Need a new page, a campaign landing page, a promo banner? Submit change requests anytime. Most ship within 48 hours. Included in your R495/mo.
POPIA & Hosting
Every form, cookie & data flow stays POPIA-compliant. Hosting on Teraco with inverter backup — Stage 6 load-shedding can't take you down.
YohWeb vs a typical agency.
Not throwing shade — just showing the receipts. Most agencies vanish like a contractor your auntie recommended. We split-test, merge, and keep optimizing forever — like a Jozi taxi that actually shows up. Sharp sharp.
* Based on a survey of 12 SA web agencies. We're not making this up — unlike the ‘specialist team’ that turns out to be one oke named Gary.
The stuff you're wondering.
Real questions from real Mzansi business owners — the kind you ask your mate at the braai before you trust them with your money. Don't see yours? Just ask us.
Let's split-test your way to 30–50% more leads.
15-minute chat today. Two variants live in 3–7 days. Merge the winner. Optimize forever. Sharp sharp— no ‘let me check with my manager’ nonsense, no 47-page quote.
Hi, I'm Yoh Bru! Click me for a surprise, then click “Book my quick chat” and let's split-test something lekker.