Split-tested sites, merged with winners.
200+ sites shipped across all nine provinces — every one split-tested, merged, and optimized forever. Variant B wins more often than you'd think (don't tell Variant A). Here are the receipts, boet.
Flip through the biggest split-test wins.
Click any card to dive into the full case study — problem, variants, winner, results, testimonial. Sharp sharp — no smoke, no mirrors, just data and rands.
Drag · Click to view full case study
Real revenue, real Mzansi hustles
The aggregate of our clients' results, online.
Saffa Surf Co. before & after merge.
Drag the slider. Left = the old 8-second template that loaded like a dial-up modem in 1998. Right = the merged winner after split-test. Boet, the difference is embarrassing (for his competitors).
Loads in 0.8s
Split-tested 60 days. Variant B 'Surf J-Bay' hero won +47% scroll depth. Merged. 2.4× conversion.
Loads in 8.2s
No split-test. No AI. No CRM. Bounced half the visitors. Lost J-Bay comp traffic every July.
From Cape to Musina.
Hover a pin to see how many of your neighbours we've already split-tested. From Soweto nail bars to Stellenbosch guest houses, Bloem braai kings to J-Bay surf crews — every province, every hustle, every ‘just now’ turned into ‘right now’.
The full portfolio.
Filter by industry to find hustles just like yours. Tap any card to view the case study — every one's a real SA business, a real split-test, and real rands in the bank. No stock photos, no made-up stats, no ‘results not typical’ fine print.
Thandi's Biltong
Two variant stores split-tested for 90 days. Variant B's headline won. Merged. +340% online orders in 3 months.
Problem · Variants · Winner · Results · Testimonial
Sipho's Plumbing
Split-tested two callout pages. Variant B's 'burst pipe?' headline won. Merged. 5–6 booked calls a day.
Problem · Variants · Winner · Results · Testimonial
Boland Guest House
Split-tested two booking-page layouts. Variant B's calendar-first design won. Merged. 94% occupancy.
Problem · Variants · Winner · Results · Testimonial
Lerato's Hair Studio
Split-tested two booking flows. Variant B's one-tap WhatsApp booking won. Merged. 6-week waitlist.
Problem · Variants · Winner · Results · Testimonial
Highveld Meats
Split-tested two product page layouts. Variant B's bundle-first design won. Merged. R80k/mo online.
Problem · Variants · Winner · Results · Testimonial
Saffa Surf Co.
Split-tested two homepage hero angles. Variant B's 'Surf J-Bay' won. Merged. 0.8s load, 2.4× conversion.
Problem · Variants · Winner · Results · Testimonial
Nkosi Attorneys
Split-tested two trust-signal layouts. Variant B's case-result first won. Merged. 24 consults/month.
Problem · Variants · Winner · Results · Testimonial
PtaProperty
Split-tested two listing-page layouts. Variant B's map-first design won. Merged. 92 direct leads/mo.
Problem · Variants · Winner · Results · Testimonial
Mzansi Padstal
Split-tested two shipping-page approaches. Variant B's 'ship to your doorstep' won. Merged. 27 countries.
Problem · Variants · Winner · Results · Testimonial
Veld Yoga
Split-tested two class-booking flows. Variant B's calendar-grid won. Merged. 18 classes/wk full.
Problem · Variants · Winner · Results · Testimonial
How Thandi's Biltong went from market stall to R80k/month — split-tested.
Two variants. 90 days of data. Variant B's headline won +34% CTR. Merged the winner. A real Mzansi hustle, real numbers in the bank.
Thandi's Biltong
From a Saturday market stall in Soweto to a nationwide biltong empire — proven by 90 days of split-test data.
Thandi was selling out at the Saturday market but capped at maybe R4,000 a weekend. People kept asking “can you ship to Cape Town?” but she had no online shop, no payment gateway, and WhatsApp was melting her phone. Worse — competitors with worse biltong but better websites were grabbing her customers on Google.
- Variant A: 'Premium Biltong' headline
- Variant B: 'Biltong That Tastes Like Home' headline
- 50/50 traffic split for 90 days
- Variant B won +34% CTR — merged winner
- Custom online store + PayFast + Yoco
- AI assistant: 'how much for 5kg?' instant
- Google Business Profile #1 for 'biltong JHB'
“Yoh, these okes split-tested my site for 90 days. Variant B's headline won +34% CTR — they merged it, and now my phone hasn't stopped buzzing. Best R5,995 I've ever spent.”
By the numbers, boet
The aggregate of 200+ split-tested Mzansi hustles.
Let's add your split-test to this page.
R5,995 once + R495/mo. Two variants in 3–7 days. Merge the winner. Optimize forever. You just answer the phone when it starts ringing, boet — and try not to look too smug at the next braai when the cousins ask how business is.