We don't build brochures. We hire website employees.
Proudly Joburg-built. 200+ SA businesses served. We split-test two variants, merge the winner, and keep optimizing forever — so your site gets sharper every month, like a Bok forward who refuses to retire (or a car guard who refuses to sit down).
One Randburg contractor. One R28,000 quote.
In 2019, our founder watched his uncle — a Randburg contractor — get quoted R28,000 for a brochure website that would sit there like a lazy employee on a permanent tea break. Three months of waiting. Zero leads. Just a digital pamphlet nobody visited — not even his auntie, and she forwards everything.
We knew SA businesses deserved better: websites that actively sell, follow up, and get better every month. Not brochures. Employees. Yoh — YohWeb was born.
Five years on, we're a tight crew of 6 engineers serving 200+ SA businesses across all 9 provinces. Our Split-Test & Merge method squeezes 30–50% more leads from traffic you already have — plumbers in Fourways, salons in Soweto, padstals on the N1, surf shops in J-Bay, and one legendary boerewors stand in Pretoria East.
★ Fix the leak before you buy more traffic. (Like fixing the geyser before calling Eskom about the bill.)
Mzansi-built · howzit since day one
Five years. One method, sharpened every year.
One R28,000 quote
Founder watches his uncle get quoted a fortune for a brochure site that never converted a single lead. YohWeb is born out of pure frustration.
First 20 clients
Built by hand, one WhatsApp conversation at a time. No sales team, no funnels — just word of mouth from Randburg to Roodepoort.
The CRM + AI layer
Realised websites without follow-up were still leaking leads. Added the custom CRM and first AI reply bot — reply times dropped from days to minutes.
Split-Test & Merge, formalised
Turned years of gut-feel tweaks into a repeatable method: two variants, real traffic, merge the winner. Never looked back.
100+ businesses, 9 provinces
From Bloem butchers to J-Bay surf shops. The method held up everywhere — because it's built on data, not a designer's mood board.
200+ served, still 6 humans
Deliberately small. Every client still talks to the person building their split-test — no account managers reading off a script.
Six values we don't compromise on.
Not buzzwords on a poster. These are the lines we refuse to cross — whether you're a one-person hustle or a 50-person shop, boet.
Employee, not brochure
Your site should sell, follow up and book — like a sales team member who never sleeps, never takes lunch, and never asks for a raise. We build employees, not brochures.
Split-test everything
Two variants. 50/50 traffic. Real visitor behaviour decides — not the loudest opinion in the boardroom. We let your customers vote with their clicks.
Fix the leak first
Your website is leaking leads like Eskom leaks power during Stage 6. Fix the leak before you buy more traffic. We squeeze 30–50% more leads from the visitors you already have — no extra ads required.
Mzansi first always
From township spaza shops to Sandton boardrooms, we build for SA realities. Paystack (a Stripe company) primary payments (plus Yoco, SnapScan, PayFast), WhatsApp-first, EN/AF/ZU. We sweat the local details that overseas agencies miss — like load-shedding fallbacks and 'please call me' flows.
Data over opinion
We don't guess — we let your visitors decide. Every change is tracked, every winner is proven, every rand you spend is accounted for in your CRM. Receipts, not vibes.
Never stop optimizing
Merge the winner, then split-test it again. Forever. Your site gets sharper every month — like a Bok forward who never stops training, or a Jozi taxi driver who never stops hooting. Compounding gains, boet.
Two variants. One winner. Forever sharper.
We don't guess — we let your visitors decide. Then we merge the winner and split-test it again. Every. Single. Month. Like a braai master adjusting the grid — small moves, big flavour. Ayoba.
01 · Split
We build two live variants of your homepage + landing page. Real visitors, real clicks, real behaviour.
02 · Test
Traffic is split 50/50. We track CTR, conversions, scroll depth, lead capture — for 1 to 3 months.
03 · Merge
We take the winning elements from each variant and merge them into one optimised, proven site.
04 · Optimise
Then we split-test the merged site again. Forever. 30–50% more leads from the traffic you already have.
We work hard, laugh harder, and braai on Fridays.
We're not a stiff corporate agency. We're a proudly Mzansistudio that believes great work happens when you're having lekkerfun — and the kettle's on.
Friday Braais
A proper SA tradition
Game Day
Bokke all the way
Test Matches
Proteas forever
Downs Down Boys
Sundowns till I die
Unlimited Rooibos
Fuel for the code
SA Music in Studio
Amapiano to kwaito
Dogs Welcome
Office mascots welcome
Learning Budget
We level up constantly
Our cultural pillars
- We celebrate every client launch with Mzansi hospitality — biltong all round
- Unwavering support for Bokke, Bafana & Proteas (yes, even Bafana)
- Infrastructure with automatic inverter backup for load-shedding — we keep coding while the lights are out
- Multi-lingual: English, isiZulu, Afrikaans — we'll greet you in all three
- Deep respect for SA entrepreneurial resilience — from spaza to empire
YohWeb vs the other guys.
Most agencies vanish like a contractor your auntie recommended. We split-test, merge, and keep optimizing forever. Side-by-side, no spin. We'll let the numbers do the talking, lekker?
Six humans. One method. Zero outsourcing.
When you WhatsApp us, you talk to the person building your split-test. Not an account manager reading off a script in an accent from a country that thinks ‘robot’ means something with a circuit board. Ayoba, right?
Sipho M.
Founder / Lead Engineer
“Built his first split-test in matric — A/B'd two TikTok bios for his uncle's biltong stall. Variant B won by 38%. The stall is now a small empire. Never looked back.”
Lerato D.
Split-Test Architect
“Pits two headlines against each other like it's a Springbok trial at Loftus. Cries actual happy tears when Variant B wins by +30%. Her cat is unimpressed.”
Aisha K.
CRM Specialist
“Can wire a follow-up sequence in her sleep. WhatsApps you back faster than your bestie after a Sale at H&M. Sharp sharp.”
Thabo N.
AI / Chatbot Engineer
“Trains chatbots to sound proudly Mzansi. Once taught one to say 'eish, load-shedding again?' on its own. The bot now refuses to work during Stage 6. Ayoba.”
Pieter v.d.M.
Analytics Lead
“Reads GA4 like other okes read the KZN surf report. Spots a 4% CTR drop at 3am before you've had your rooibos. Still argues about Province vs Sharks.”
Bheki "The Braai Master"
Braai Master (and Merge Coach)
“3-time office braai champion. Says merging winning variants is just like packing a braai — keep the best wors, ditch the dry wors. Don't touch his tongs.”
Five non-negotiables.
The principles every YohWeb crew member signs up for on day one — and lives by every day after. Break these and we'll send you packing, even if you're the founder. Even if you brought koeksisters.
- We split-test before we ship — no guesswork, no brochure sites, no 'trust me boet'
- We answer WhatsApps in working hours, not 'just now' (which as we all know means 'probably never')
- We merge winning variants and keep optimizing forever — like a car guard who never sits down
- We treat every lead, every form, every cookie with POPIA-grade respect
- We reinvest in Mzansi — local crew, local hosting at Teraco, local causes (and yes, biltong Fridays)
We answer the phone when the robot is red, the bakkie is loaded, and the braai is on.
Because that's exactly when your customers are searching for you — between the first sip of Castle and the second slice of boerewors — and your site is split-testing what makes them click.
Let's fix the leak and turn your hustle into a website employee.
Free 15-min chat. Two variants in 3–7 days. Merge the winner. Optimize forever. No suits, no pressure, no “sign here today or the price goes up.” Sharp sharp.
YohWeb is a product of Zentrio (Pty) Ltd · Joburg-built · Mzansi-proud